How OrgHive Started
OrgHive began in 2020 when its founders wanted to offer Chinese consumers access to natural and organic products from around the world with verified authenticity.
Our mission to help organic brands gain access to customers in China through impactful marketing.
Our vision is to be China’s leading platform of organic brands that empower Chinese consumers to make healthy lifestyle choices.
As a young company, OrgHive has seen tremendous growth. Since being founded in 2020, OrgHive has partnered with leading natural and organic brands worldwide and is now China’s largest community of organic consumers.
OrgHive is founded
As passionate advocates of organic brands that support healthy living, our founders observed that China’s expanding middle class has a growing interest in wellness and is increasingly willing to pay a premium for organic products, especially post-COVID-19 with the increased concern for health. Wanting to share access to the brands they loved, our founders leveraged their expertise in China to create a curated platform to help organic brands reach this targeted audience.
OrgHive launches blockchain-powered organic labels
Through focus groups, our founders learned that many consumers doubt the authenticity of organic brands sold domestically due to the issue of counterfeit goods in China. To address this problem, they leveraged blockchain technology to create organic labels. OrgHive’s labels enable users to scan and verify over 2 billion organic certifications issued by the Certification and Accreditation Administration of China (CNCA).
First 10 brands join OrgHive
Natural and Organic brands joining the platform included Avalon Organics, D-Lab Nutricosmetics, Grown Alchemist, Natulique, and Viva Naturals.
Over 3.8M users visited OrgHive
OrgHive reached 3.8M users who produced a library of authentic user-generated reviews.
OrgHive continues to grow
Today, OrgHive continues to grow its platform. We have set aggressive targets to expand our brand partnerships and user base.
OrgHive is China’s largest community of organic and natural consumers
Average microsite clickthrough rate per product category
Through AI matching, OrgHive drives a high volume of traffic to each brand’s microsite for maximum reach
OrgHive offers customers access to top organic brands from around the world
Increase in Tmall GMV
OrgHive accelerates conversions on Tmall