- Why you should create an organic brand that people buy into, not buy from, and how this will set your brand up for future success
- The four pillars for compelling storytelling in China: Tone, Approach, Framing, Platform
- How Pampers, Gatorade, SK-II, and Olay leveraged emotional storytelling to strengthen and deepen customer relationships
On Tuesday, October 27, 2020, OrgHive co-hosted a webinar with the Founder of Organic Insider, Max Goldberg, to discuss: 4 Ways to Leverage Social Media Storytelling to Create a Loved Organic Brand in China.
If you missed out, don’t worry! You can now access the full webinar recording above to gain a better understanding of the organic market in China and how OrgHive can assist your brand to be successful in the Chinese market. If you want to find out more about how to triumphantly launch and build your brand in China, get in touch with OrgHive today!
MEET THE SPEAKERS
Called “an organic sensation” by The New York Times and named as “one of the nation’s leading organic food experts” by Shape magazine, Max Goldberg is the Founder/Editor of Organic Insider, a newsletter read by many of the most influential CEOs in the industry today. He also runs the Organic Food Industry group on LinkedIn, which counts more than 25,000 members from around the world. Max received his BA from Brown University and his MBA from the Columbia University Graduate School of Business.
Director of Marketing & Strategy
Manuela leads the Marketing and Strategy for IMS & OrgHive. Her experience includes advising clients on branding and market positioning in both Europe and Asia, and she has specific expertise in helping organic brands in China leverage the network effect.
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